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Neo UTMby Rapid Web Systems

Create Your Perfect UTM Link

Build clean, consistent tracking links in seconds, so you can see exactly which ads, emails, and posts bring in visitors. Free, no sign-up, with a QR code for every link.

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Start tracking your success today!

UTM Parameter Generator

Simply fill in the fields below to generate your tracking link

The page you want people to land on.

Where the traffic comes from: google, facebook, newsletter.

The type of channel: cpc, email, social, qr.

The promotion or initiative: spring_sale, product_launch.

Paid search keyword, if any.

Tells apart two links in the same ad or email: header_link, cta_button.

Your saved links

Links you generate are saved here, in this browser only. No account needed, and nothing is sent to a server.

UTM links, explained

What is a UTM link?
A UTM link is a normal web address with a few tracking tags added to the end, such as utm_source, utm_medium, and utm_campaign. When someone clicks it, Google Analytics and most other analytics tools read those tags and report which ad, email, or post sent the visitor.
Which UTM parameters are required?
Source, medium, and campaign are the three you should always fill in. Term is meant for paid search keywords, and content is for telling apart two links inside the same ad or email. Both are optional.
Do UTM parameters hurt SEO?
No. UTM tags are for links you share in ads, emails, social posts, and print. Don't use them on links inside your own website, because that overwrites where the visitor originally came from.
Where are my saved links stored?
In your own browser. There is no account and nothing is sent to a server. Clearing your browser data removes them, so export a CSV if you want a permanent copy.